
What Do Distributors Really Care About When Choosing a Tool Brand?
Choosing a tool brand is not about catalogs or promises. I often see distributors struggle because the real decision is deeper than price or product
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Choosing a tool brand is not about catalogs or promises. I often see distributors struggle because the real decision is deeper than price or product

Many buyers start OEM projects1 with high hopes. Many buyers trust sales words too fast. Many buyers choose factories by price. Then problems appear. Delays

I often talk with buyers who feel confident at first. Then reality hits. Battery issues appear. Costs rise. Complaints grow. Many brands struggle because cordless

I still remember the first time I heard the term “OEM1.” I had just started in international trade and everyone spoke as if it was
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